What we're about

Goal 1 - No poverty

Most of our production takes place in small agricultural communities outside New Delhi in India. These communities primarily live on income from their farms, but there is an uncertainty associated with farming. There is an unpredictable difference in how much work is available during the year due to the seasonal changes. We provide the communities with the opportunity to weave carpets in their "dead time" and thus provide an extra stable income that ensures better living conditions.

Goal 3 - Good health and well-being

We are certified under the Global Recycled Standard which you can read more about further down this page. The GRS-certification ensures that a great number of measures has been taken to ensure good health and safety conditions.

Goal 5 - Gender equality

Most of our production is based in India, a very conservative country, where women typically only handle cooking and child care. For us it is important that the women in the villages we work with has just as much of an opportunity to craft rugs as the men do. In fact, the finishing of our rugs are primarily done by women.

Goal 8 - Decent work and economic growth

As with goal 3 our GRS-certification, under point B2.6 and B2.7, also ensures a number of measures has been taken to ensure that our personnel operate under proper wage and within proper working hours.

Goal 9 - Industry, innovation and infrastructure

By being sustainable by heart and therefore thinking alternate materials into everything we make, we are constantly promoting inclusive and sustainable industrialization and supporting innovation.

Our rugs are certified under the Global Recycled Standard. This means that our rugs must contain at least 20% recycled materials but we always strive to use as much recycled material as possible. Our Leather, Cotton and PET rugs for example are all crafted from 100% recycled material. We also use other innovative materials in our rug production such as jute, bamboo and recycled wool fibers.

Goal 12 - Responsible consumption and production

For us responsible production is the foundation on which we base our company and responsible promotion is what we try to promote to everyone with our mantra: Every step counts.

Most of our products are made from recycled materials. These materials are looked upon as trash for many. We take this trash and turn it into something that is both beautiful and useful. We believe sustainability shouldn't be a compromise in design.

Goal 13 - Climate action

We are taking small steps where we can to minimise our carbon footprint. Our website is carbon neutralised, our shipments are carbon neutralized, all of our rugs are naturally colored and dried in the sun, the water from coloring is filtered and reused, our warehouse uses light dimmers that activate only whenever there is activity and turn completely off when the daylight is sufficient, we offer reusable packaging from RePack and everything we print is on recycled paper.

Goal 14 - Life below water

Our PET rugs are made from plastic bottles from waste rivers in India. It is our goal to inspire a larger demand for this type of waste, so that we can avoid it ending up polluting the oceans.

Goal 15 - Life on land

Through the various carbon neutralization projects we support in connection with parcel shipments and neutralization of our website, we invest heavily in protecting, restoring and supporting the sustainable use of ecosystems on land, promoting sustainable forestry, combating desertification, halting soil depletion and biodiversity loss.

Goal 17 - Partnerships for the goals

We believe that no one can save the planet alone, but that everyone should consider what they are able to contribute with. It's a lot easier when everyone works together. To achieve the global goals we are working together with one of Italy's largest fashion brands to turn their leather offcuts into the Porto and Tuscany collections.