Sustainability

What you buy, the world becomes.

You love the planet. And so do we. That is why sustainability is at the heart of everything we do. Because what you buy is what the world becomes. Therefore, you must have the choice to choose sustainably, without compromising on style. So you can do something good and look damn good while doing it.

No one is perfect.

Here's a not so secret statement; we are not perfect. And we never will be. But you can be sure of one thing; we will never stop trying to be the most responsible version of ourselves possible. Sustainability is a constant journey and we never consider ourselves at the end of the road.

A polluting industry.

Here's the bad news; Fashion and home decor are polluting industries, and yes, we are part of the home decor industry. There's no nice way to put it. But here's the good news; RUG SOLID rugs are all made from sustainable materials with a low climate footprint, such as leftovers from the fashion industry and even old plastic bottles. And while RUG SOLID rugs are more sustainable than most rugs out there, they also happen to be pretty good-looking, if we have to say so ourselves. In addition, they are also designed and sent from our base in Denmark, with love.

An exclusive mindset.

Although we think of ourselves as quite design savvy, even we cannot predict which designs you will love. That's why we start with small quantities of each design, and we only make more if we know you want it. This minimizes waste from our production and keeps the exclusivity of every design. Which means your neighbor will not have the same rug as you, and we warn you, it may make them a little 'green with envy'. But we like to make you feel special.

Save the planet, with style.

When you buy a RUG SOLID rug, you make the counter go up.
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Plastic bottles

Support the 17 UN goals

By supporting us you support 10 of the 17 UN goals for a better world for everyone by 2030. You can read more about this goals below or about all of the goals at globalgoals.org.

Goal 1 - No poverty

Most of our production takes place in small agricultural communities outside New Delhi in India. These communities primarily live on income from their farms, but there is an uncertainty associated with farming. There is an unpredictable difference in how much work is available during the year due to the seasonal changes. We provide the communities with the opportunity to weave carpets in their "dead time" and thus provide an extra stable income that ensures better living conditions.

Goal 3 - Good health and well-being

We are certified under the Global Recycled Standard which you can read more about further down this page. The GRS-certification ensures that a great number of measures has been taken to ensure good health and safety conditions.

Goal 5 - Gender equality

Most of our production is based in India, a very conservative country, where women typically only handle cooking and child care. For us it is important that the women in the villages we work with has just as much of an opportunity to craft rugs as the men do. In fact, the finishing of our rugs are primarily done by women.

Goal 8 - Decent work and economic growth

As with goal 3 our GRS-certification, under point B2.6 and B2.7, also ensures a number of measures has been taken to ensure that our personnel operate under proper wage and within proper working hours.

Goal 9 - Industry, innovation and infrastructure

By being sustainable by heart and therefore thinking alternate materials into everything we make, we are constantly promoting inclusive and sustainable industrialization and supporting innovation.

Our rugs are certified under the Global Recycled Standard. This means that our rugs must contain at least 20% recycled materials but we always strive to use as much recycled material as possible. Our Leather, Cotton and PET rugs for example are all crafted from 100% recycled material. We also use other innovative materials in our rug production such as jute, bamboo and recycled wool fibers.

Goal 12 - Responsible consumption and production

For us responsible production is the foundation on which we base our company and responsible promotion is what we try to promote to everyone with our mantra: Every step counts.

Most of our products are made from recycled materials. These materials are looked upon as trash for many. We take this trash and turn it into something that is both beautiful and useful. We believe sustainability shouldn't be a compromise in design.

Goal 13 - Climate action

We are taking small steps where we can to minimise our carbon footprint. Our website is carbon neutralised, our shipments are carbon neutralized, all of our rugs are naturally colored and dried in the sun, the water from coloring is filtered and reused, our warehouse uses light dimmers that activate only whenever there is activity and turn completely off when the daylight is sufficient, we offer reusable packaging from RePack and everything we print is on recycled paper.

Goal 14 - Life below water

Our PET rugs are made from plastic bottles from waste rivers in India. It is our goal to inspire a larger demand for this type of waste, so that we can avoid it ending up polluting the oceans.

Goal 15 - Life on land

Through the various carbon neutralization projects we support in connection with parcel shipments and neutralization of our website, we invest heavily in protecting, restoring and supporting the sustainable use of ecosystems on land, promoting sustainable forestry, combating desertification, halting soil depletion and biodiversity loss.

Goal 17 - Partnerships for the goals

We believe that no one can save the planet alone, but that everyone should consider what they are able to contribute with. It's a lot easier when everyone works together. To achieve the global goals we are working together with one of Italy's largest fashion brands to turn their leather offcuts into the Porto and Tuscany collections.

Certified production

Our production is certified by Global Recycled Standard. The certificate ensures good working conditions for our artisans as well as guarantee our usage of sustainable materials. There's no talk, just walk.

You can read more about the certificate below.

Global Recycled standard

The main goal of GRS is to increase use of Recycled materials in products and reduce the harm caused by production.

GRS certified products must contain at least 50% recycled material but we always strive to use as much recycled material as possible. Our leather and cotton rugs eg. contain 100% recycled material.

The certificate also ensures good working conditions, in terms of wage, working hours, health and safety and ensures that no child labour is used.

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We're pretty neutral about our shipping.

All CO2 caused by transporting RUG SOLID products is being compensated for by supporting environmental initiatives. However, we do not think this is the ideal to strive for (CO2 free shipping is), and we are constantly working on giving you better alternatives.

You also have the option to have your package shipped in reusable packaging from RePack.

UPS Carbon Neutral Shipment

When choosing UPS you counterbalance the impact of your delivery through carbon offsetting and help fund environmental projects around the world that reduce carbon emissions like the sustainable conservation of the Garcia River Forest.

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PostNord - Grønne pakker (Denmark & Sweden only)

The projects that PostNord climate compensates through are Sri Balaji, a biomass project in India and Yangjiayao, a wind farm in China. Both projects are certified by the UN and are Gold Standard certified, the highest quality of climate compensation in the market.

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RePack - Reusable packaging

The reusable packaging is made from recycled materials and protects the rugs better than any other single-use packaging. Packaging is adjustable and does not ship any air, saving money and nature. All reusable packages are designed to fold into letter size when empty and are simply returned to a postbox, anywhere in the world, free of charge.

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Every step counts.

Our warehouse uses light dimmers that activate only whenever there is activity and turn completely off when the daylight is sufficient, minimizing electricity waste. We print everything on recycled paper, ship in recycled boxes and have a CO2 neutral website. Yeah, we're pretty serious about all this sustainability stuff.

CO2 Neutral Website

Through the CO2 neutral webside initiative CO2 is neutralised corresponding to the emission from our website. Emission from both our servers and your computer is covered.

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